Friday, September 1, 2017

Is the Black Consumer Too Brainwashed or Stupid to Support Black Business?

Often I see in social media and again these attitudes have been expressed like "... do we really support our own? No ! And why ? Because many of us still have that slavery mentality taught to us by or former masters, we act like we care but in reality it's all about us!"

Here's another example - "Well we just solved the problem that is called us. We don't trust us we don bank us, we don't like us we don't f**k with us. So no more complaining about the black plight cuz it just don't exist. We got us f**k up"

Bro it is hard selling any type of business or marketing concept. It isn't easy in the North either. Blacks have built businesses so large whites and Asians try to buy them out.

The adage Blacks don't support Blacks in business is old school thinking. It's tired and untrue. Blacks support Black barbers, restaurants, salons, tax services, rent real estate from other Blacks. And it's not just in the city.

I have Black clients in different industries that make millions from other Blacks. They started in their houses or small and built their businesses to do millions largely from other Blacks. If you got off this platform and taught other Blacks how to market online you'd help lots of them. This is such a waste of time.

People should stop with the limited thinking. 90 percent of all businesses in the US go out of business in 5 years not just Black ones. If you want to build Black economic power you have to create it by having a valuable product or service and going out and selling it. Not lamenting about it on social media.

ML King Jr. got the south to mobilize but had trouble doing so in the north. You have to start where you are and build locally. But if you have a negative message like - you backward Blacks too stupid to support each other in business see how far you get.

Sell value not spread negative thinking. Word to the wise.


Our people have to do business and take the risks to become experienced in business and economic development. When they start businesses they should get successful mentors to teach them marketing, sales, customer service etc.

I once had a store where the 85% of the customers where Black men. I swore Black women didn't like my business and only wanted to buy from other ethnic groups. I changed my location and my business changed to 85% Black women being my customers.

Just a change in location changed my support. Too many Blacks with little or no business experience are going around making claims that are baseless. BTW I will pay a bit more and go out of my way to support our businesses.


For every Black business that is shooty there are good ones. Get good referrals from other Blacks. I had a big billion dollar corporation not owned by Blacks upgrade our cable and Internet access.

Once they upgraded they couldn't get their service to work with my computer. I asked them if I needed to buy a new WIFI card and which one I should use. They couldn't even tell me how to make it work or what equipment to use that was compatible with their upgrade.

I couldn't use the Internet for over a week. Finally I remembered their was a Black owned computer supply store in my hood. I went to them and they gave me a card and my computer was up within a few hours.

A billion dollar non black owned company didn't know jack about the equipment they were installing and I had to go to a Black owned computer store to help me. SMH

Yeah, you think those Black plumbers are bad. Do you know the kinds of algorithms social media sites and search engines use on businesses to force them to advertise? Do you know how once you advertise they rip you off with defaults?

Let me tell you they are straight gangster. Black businesses don't have nothing on these major corporations.


Kamau's Qu!ps is Published by Kamau Austin. Austin is a popular Blogger with over 11,000 connections in social media.  Austin is an author, writer, and Internet Marketing Professional helping small businesses grow more profitable businesses online.

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