Sunday, February 14, 2016

Instant Gratification and How Long it Takes to Build a Business

I have built a business from free library computers at least 2 times in my life with little money that made me more money than my ole corporate job. So I think I get where you are coming from.

I wanted to share these thoughts after reading this meme.  It takes a lot more money to start a business than go to a music concert. The person who wrote this is probably not in business.

A concert may cost you a couple hundred dollars. Most businesses require tens of thousands of dollars to be viable initially.

However, it still didn't materialize in a day. It took weeks and months to build up the momentum for it to be viable. And I only could do it quickly because I had businesses in the past, a sales background, had education and could write proposals and sales letters, and a teckie background.

Most businesses take tens of thousands if not hundreds of thousands of dollars to launch successfully. I consult with people with viable businesses and it took them tens of thousands of dollars and hundreds of thousands of dollars to launch successfully. Many are also family businesses built over generations to be successful.

The idea of equating a day of going to see a Beyonce concert or event with the process of doing your due diligence to build a business which could take months to do research, branding, develop sales materials, do sales and marketing, finding financial sources to help you grow and expand is like apples and oranges. OK if a person is just partying all the time not focusing on their vision is one thing.

However, it does take a lot of time to build a viable business. It won't happen in a day. It will take months if not years of development and execution of your ideas to make it happen.

This is why the government gives you 5 years of write offs for new businesses because on average they take a long time to develop. I think many Blacks run one person operations so they may miss some of the complexity of starting a business. It does take time but I think your point is you have to be diligent in starting and not delaying your efforts with instant gratification like with entertainment with the wrong priorities. But I don't want to mislead people. Building a successful business takes time, money, and expertise.

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